Steve Jobs
Hey Phil, what are we going to call this thing?
Phil Schiller
Well everyone seems to think we’re going to release a phone called iPhone.
Steve Jobs
Alright, sounds good.
Steve Jobs
Yo Phil!
Phil Schiller
Hey Steve.
Steve Jobs
This thing has the App Store, Mobile Me, and 3G service. What should we name this thing? Keep it iPhone or should we update the name too?
Phil Schiller
Well, since the most significant upgrade here to the actual phone is 3G service, let’s call it iPhone 3G.
Steve Jobs
Sounds fast. Let’s go with that.
Steve Jobs
Okay Phil, we have a bit of a problem here. This is our third phone and we can’t call it iPhone 3 or something, so what do we do?
Phil Schiller
Well what’s different?
Steve Jobs
They say it’s faster. I mean I notice it but look at it… it doesn’t look any different.
Phil Schiller
Uh, what about iPhone 3GS? The S can stand for speedy.
Steve Jobs
Phil, that is without a doubt the stupidest thing I’ve ever heard you say. But what choice have we got?
Steve Jobs
We’re gonna call this thing iPhone 4, right? It is the fourth iPhone, you know? Have you seen this god damn retina display? How rad is that?
Phil Schiller
Well Steve, don’t you think people will accidentally call it 4G? I mean, it doesn’t have 4G service yet.
Steve Jobs
Irrelevant! I’m not letting you screw this up this time.
Tim Cook
Phil, this thing didn’t change too much. It’s a bit faster I guess. Oh, and you can talk to it.
Phil Schiller
I did this before with Steve. iPhone 4S.
Tim Cook
But then it was 3G service, not 4, which is a number.
Phil Schiller
You gotta make tough choices, Tim.
Tim Cook
Whatever. We’re gonna sell millions of these anyway.
Phil Schiller
Hey Tim!
Tim Cook
Hi Phil. So this is our sixth one of these right?
Phil Schiller
Yeah, but we just did 4. We have to do 5 now, don’t you think?
Tim Cook
Well we never had an iPhone 2.
Phil Schiller
True. But who cares. We could call it the new iPhone.
Tim Cook
Fuck it, let’s go with 5.
/ Blog /